Smart Branding in Social Media for You Now

Social media are becoming increasingly important, so more companies are actively working on it. It is not advisable to deposit on social media without a plan to be able to stick to it. There is a high risk that you will eventually drop stitches or simply lose your way among all those social channels. You need a good social media strategy.

This way you set up a good social media strategy

We have listed practical tips for you if you want to set up a social media strategy. By following these 10 tips, you ultimately have a strong and effective plan in your hands that you can use immediately.

  1. Know your target audience

Start by determining who your target group is. If you know who belongs to your target group, you can make the strategy direct and focused. This is important for your success on social media.

  1. Create a content calendar

Every piece of content that you write must have a clear purpose. Make sure you always have the time to create your content for social media. It’s good to create a content calendar, so you know exactly when to publish something. You can then immediately provide sufficient time in the agenda to create this content.

  1. Multiple channels

Not every social channel demands the same from you if you want to be successful. Therefore, make sure that you include the various social channels that you want to be active in your strategy. The strategy for Facebook is different from that for Twitter, for example. Keep this in mind as much as possible.

  1. Brand consistency

You must always ensure brand consistency. If you do not yet have a house style, make sure you make it or have it made. Fonts, logos, graphics, and color schemes must be consistent. This ensures optimum recognition. The making of the social media logo is important in this matter now.

  1. Sufficient variation

It is not the intention that you publish the same – or virtually the same – every day on social media. Variation is important. It is good to mix different types of content. Earlier we gave you insight into 6 types that you can use.

  1. Interaction

Ensure that there is room for interaction within your strategy. It is not the intention that you post content and then no longer look back on your accounts for a day. In order to realize involvement, interaction is necessary. Plan space for this.

  1. The Pareto principle

In your social media plan, think of the Pareto principle, also known as the Pareto rule or the 80/20 rule. This actually means that only 20 percent of all your content may contain promotion.